Tag Archives: snapchat

Where Do You Story Now?  Instagram cops Snapchat’s best feature.

From the Sorgatron Media Creators Newsletter List for August 8, 2016.  You can Subscribe to it here or read the archive

Here we go again.  Someone makes a change that may immediately alter how you go about your social media business.

This week, Instagram unleashed their Stories feature on the app.  An app that strangely takes no shame in copying their unpurchased Snapchat friends.

If you’re like me, you may have been solving the Snapchat puzzle for a while.  And maybe that wasn’t for naught.  It was just practice.  Instagram takes the moments and 24 hour expiration of Snapchat stories and puts it into a more discoverable package.  One that you may already have your audience.

Many of us have seen plenty of organizations forsake their branding in order to put the ugly Snapchat QR-like codes in their Facebook and Twitter avatars in order to get you to come with them to the platform.  Now, this is built in and linkable, like a good social network should be.

On top of that, I can IMMEDIATELY take advantage of my communities built for Wrestling Mayhem Show, IndyWrestling.us and clients on the platform.  Bringing some quick content to them as well where Snapchat suffered from similar issues Instagram used to in multi-account handling.

Snapchat’s audience can’t be denied.  But as with everything, you should be looking at the benefit against the time you have to put into building into that community.  I feel, in these first few days of this new Instagram feature, it’s going to eclipse Snapchat in it’s ease of use and understanding.

It will be interesting to see what Snapchat does in response.


Your Social Media Roles 

From the Sorgatron Media Creators Newsletter List for June 16, 2016.  You can Subscribe to it here or read the archive

Part of my belief about Social Media is you have to find a place in your life for it to be effective.  It has to be something where you look at the things happening around you in your business and can easily parse that into something you can use as content.

I had been having a struggle lately.  My desire to attack Snapchat with a little more purpose had me realizing I was then falling off on other platforms.  Namely Instagram.

So I finally settled on a shift.

Snapchat is my scratch pad.  A place to make media, which is being shared with my main circle via Stories on the platform.  If I like what I did, it gets repurposed to Twitter as individual videos I can share, or on Facebook, I’ve been using it as sort of a video journal post on how my day was.

Instagram is for stories. I don’t JUST post ok pictures on there.  Instead of a flux of posts if I’m at an event, I find one picture that I take from an event, then take the opportunity to talk about the event, give some thoughts, and make something a little deeper.

Twitter is for thoughts.  A place to pontificate in sound bites.  Aside from the systems in place to help promote across my many accounts, each is a silo to share and converse amongst the public.

Facebook is for communication. Yes I know that’s a term all of this can fall under, but I mean it as deeper and broader communication.  Groups, shares, threads, and messenger discussions.  I crosspost from Twitter, so many of those same thoughts become paragraphs as others chime in on this platform.

Slack is for business. It’s the Facebook where we attempt to have specific conversations about the work we do around the Podcasts and projects at Sorgatron Media

How are you using your networks?

What do you want me to cover in future newsletters?  Let me know here! 


It’s Finally Time for YOU To Look at Snapchat

From the Sorgatron Media Creators Newsletter List for June 9, 2016.  You can Subscribe to it here or read the archive

It has been reported that Snapchat is starting to overtake Twitter in usage. The disappearing media platform also has recently issued an update that takes Discover sections to a new level to bring you content and expand exploring in the app.

Are you paying attention yet?

Snapchat has been the consistent sticking point for many I talk to.  The platform hasn’t been accessible to some, keeping them away.  What do they do on the platform?  Why would they want to be there?

I remember these same questions being asked of Twitter all those years ago before we saw the little bird on every advertising platform possible. Everyone just ended up there.  In the last couple months, I’ve seen the online outliers who are usually on the forefront finally come over to the Snap side.

I’m not telling you how to use the platform.  Just that you should be taking a serious look.  Poking.  Prodding.  Creating. Seeing what brands like WWE or Taco Bell are doing with it.  And seeing how it could potentially serve your mission online.

What am I doing with it? Right now, I’m looking at the platform as a micro video blogging platform for my day to day ventures.  My interpretation is sort of a Video Twitter (140 Characters = 10 seconds).  You can find some of my snaps output on my personal Facebook and Twitter.

How are you using Snapchat, if you’ve started?

Want to talk more about Snapchat?  Message me on Twitter, or join me at the Carnegie Library Beechview on June 22 @ 7 PM

What do you want me to cover in future newsletters?  Let me know here! 

Basic Sorganomics

Basic Sorganomics: Return to Snapchat

On a recent business trip, I had a new philosophy I wanted to try to get back into Snapchat.  Did it work?

Follow Basic Sorganomics on FacebookYoutube, Google MusicSpreakeriTunesStitcher or TalkShoe, or subscribe to the Sorgatron Media Master Feed on Stitcher and iTunes. Need more help?  Find out more about our business services at Sidekick Media Services!

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Kate Dudas

Instacontent: SnapChat, Periscope, and more ways to make content NOW! (Workshop & Webinar)

Kate Dudas

This is part of a monthly series of educational seminars covering a host of audio and video podcasting topics, as well as social media and website how-tos.  Seating is limited to allow attendees to get the most out of a small group seminar, including informal discussion with a question and answer portion.

This seminar event will cover the concept of Insta-content. Snapchat has captured the attention of the youth and Millenials with quick, expiring content.  Periscope and similar apps allow us to stream in mere moments to a worldwide audience.  How do these and other tools fit into your message and connecting with others online?

Sidekick Media Services
Thursday, January 7, 2016 from 7:00 PM to 9:00 PM (EST)
Work Hard Pittsburgh
744 East Warrington Avenue
Pittsburgh, PA 15210

Get Seminar Tickets Here


Can’t make it?  We also have a Webinar!

Tuesday, January 12, 2016 at 2 PM ET

Get Webinar Tickets Here


Price includes seminar materials.

The seminar will be led by Katie Dudas and Michael Sorg.

Katie Dudas is a a Soclal Media Manager and has worked on campaigns with New Sun Rising and The Scarehouse.

Michael hosts, engineers, posts, and/or advises on a minimum of 12 podcasts for his own network and clients every week in the fields of technology, entertainment, healthcare, and more.

If you can’t make it for the live seminar, a follow-up webinar of the event is also available.

Discover more tips and tricks for FREE at Sorgatron.com!

Have questions about Instacontent: SnapChat, Periscope, and more ways to make content NOW! (Workshop)? Contact Sidekick Media Services