Category Archives: video production

samsung gear 360

Going 360

From the Sorgatron Media Creators Newsletter List for May 26, 2016.  You can Subscribe to it here or read the archive!

360 has obviously captured my attention.  Obviously.  It’s the time that the format has become usable with affordable-ish 360 cameras like the one Chilla has been playing with, and accessible experiences in Facebook and Google Cardboard.

This has become even more accessible to the smartphone users thanks to something we’ve been experimenting called Splash.  If you have used the Panorama feature on an iPhone or other smart phone apps, the process should seem familiar.  You will have to spin a few times as you take a mix of individual videos and images in a 360 viewable area that appears as an interactive video on Facebook or in the app.  The app is nice that it does include Google Cardboard support so you can further immerse yourself.

Splash 360: Nashville Waterfront
Splash 360: Quail Canyon Motorcross

The results can be a little wonky sometimes with odd stitching and peculiar moving objects when you scan the submissions so far.  But speaking with one of the Splash team members, they are working to educate the public on how to make better 360 videos and aim to make the platform a sort of “snapchat for 360” use that you can capture a scene rather quickly and share it.

The platform can be super powerful.  Music Splashes and samples with multiple versions of a person dancing show the possibilities.  What Splash is missing is the right mix of creatives that made Vine or Snapchat pop with stand out content.  (hint: go play with it.  That could be you, early adopters.)

What can you do with it?  Let me know if you have a chance to play with it!

What do you want me to cover in future newsletters?  Let me know here! or respond to this email!

Watching the Trends

From the Sorgatron Media Creators Newsletter List for May 5, 2016.  You can Subscribe to it here or read the archive!

Sometimes the answer is right in front of you. Hopefully if you’re working with Social Media platforms you spend some time on the target platforms.  You’re using it.  You’re see what is coming to you.  You are noticing responses and what seems to be working for others.

beechviewinThis case came home for me when I started noticing this trend in Facebook video. So many of the videos I was seeing had text in them.  Some good.  Some in a quick meme sort of function.  This led to my curiosity about how to apply this to our projects, even leading to some new videos on our Sorgatron Media Facebook Page around Beechview playing with this technique.  (You can also hear more about this on an upcoming Basic Sorganomics)

A similar observation has me fascinated about how people are now using longer form videos on Twitter and Instagram.  Is this a place to put similar content now?

What trends have you discovered that have changed the game for you?

What do you want me to cover in future newsletters?  Let me know here!