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Michael Sorg

Michael Sorg

Helping people tell their story.Podcasting guru that's hard at work building a little empire in my corner of the 'net with Sorgatron Media. Videographer that loves shooting for regional professional wrestling outfits, high school football, web series and documentaries.Video editor that's worked on safety training, promotional materials, and web content for over a decade.Social Media worker that's helping local companies get their message and vibe out there.

 

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Post Tagged with: Social Media

Ride the Facebook Wave 

Ride the Facebook Wave 

From the Sorgatron Media Creators Newsletter List for October 14, 2016.  You can Subscribe to it here or read the archive.

Last week, we talked about how one company was using Facebook Live around an event to create some engagement and serve their customers.  This week, I wanted to talk a little about considering the platform over YouTube Live.

When YouTube Live became available to the masses, it was a chance for all of us to tap into YouTube’s crazy massive audience directly.

But then Facebook did video.

When video came to the blue brand, it was clear using it to post your videos gave you a little bit of a boost, since Facebook wanted everyone to see more videos.  We’ve seen an exponential growth in Wrestling Mayhem Show’s likes and views since starting the strategy.  Facebook Live is seeing the same trend.

Right now, if you use systems like OBS or Wirecast, you can tap into Facebook for live content just as easily (ok, you may want to learn what a stream key if you haven’t yet).  In recent weeks, we’ve moved our Wrestling Mayhem Show and AwesomeCast live streams over.  The untreated, lower resolution streams of our raw interviews with pro wrestler Britt Baker or WMS episode with announcer Burt LeGrande are now trending higher than their fully edited and cleaned counterparts.

This won’t last.  Something else will be not he crest of Facebook’s new feature wave you’ll have to take advantage of, but maybe it’s time to give the Facebook Live a spin and see how far it goes.

October 14, 20160 commentsRead More
Don’t Victimize Your Audience

Don’t Victimize Your Audience

From the Sorgatron Media Creators Newsletter List for August 25, 2016.  You can Subscribe to it here or read the archive

twitter-292994_1920This week, I had a couple chances to air my concern of WWE cracking down on Gifs.

Just because you own a copyright, doesn’t mean you should evoke them.  Gifs are a language in which fans express themselves on Twitter and other Social Media mediums.  It’s usually a creative expression by your fans.  If I have my DMCA understanding, it also falls under commentary, which keeps the offenders i the clear from the law, but not a DMCA takedown practice.

I find it sad this apparent move by the legal department conflicts with a group that has been so hot on Social Media with their brand.  Will they recover?  Probably.  Their brand and audience are too strong. But it’s a good cautionary tail for the rest of us.

August 25, 20160 commentsRead More
Podcamp is Upon Us

Podcamp is Upon Us

From the Sorgatron Media Creators Newsletter List for August 11, 2016.  You can Subscribe to it here or read the archive

I love the geek Christmas of Podcamp Pittsburgh.  It’s that event I get to be a part of every year where I get to bath in knowledge.

Podcamp Pittsburgh started in 2006 as an extension of the initial Podcamp Boston, bringing together creative people starting to make some great stuff with that ere of the Internet, whether that be Podcasting ( we used actual iPods back then!), blogging, or video.  It introduced me to the Should I Drink That crew, iJustine before many knew who she was, and the Pittsburgh Filmmakers, our hosts for the event.

We didn’t know what a “Tweet” was yet.

These days we still discuss Podcasting. But beyond blogging we’re all trying to wrap our heads around Twitter, Facebook, Snapchat, 360 video, and any number of other things we can do from our phones.

I’ve also seen everyone from budding bloggers with a voice to significant businesses being represented at Podcamp Pittsburgh over the year.  Often just in the crowd learning from others.  It’s still a powerful FREE tool for its attendees I offer everyone to come and check out in person, make friends, hand out your business card and make some friends.  Those contacts and friends I’ve made from this event have led to some fun times and great business opportunities over the years.

Podcamp Pittsburgh is August 13 & 14 at Point Park University University Center.

Check out the schedule here

Register and get more info here

August 11, 20160 commentsRead More
Pokemon Go Shouldn’t Be Ignored  

Pokemon Go Shouldn’t Be Ignored  

From the Sorgatron Media Creators Newsletter List for July14, 2016.  You can Subscribe to it here or read the archive

Confession: I’ve been addicted to the Pokemon Go since it’s release in the states last week.  I’ve always been around Pokemon between friends and my brother being a super fan.  But I’d only played a little bit of Pokemon Stadium and more recently some Pokemon Yellow on an emulator.  But THIS.  This is amazing.

We discussed so many aspects of this Pokemon Go Phenomenon on AwesomeCast this week   (you should listen to the second half of the show for that) and you’ve probably seen scores of kids and adults assuming the position (Phone out.  Walking.  Stopping.  Looking around. Continue)

But if you have a business or operate anything online:

  1. It can bring people to you. If you’re lucky enough to be a PokeStop or Pokemon Gym, you already have it made.  I talked to the staff at Orbis Caffe in Mt Lebanon and they had noticed the flux of people since their Pokestop was revealed on the game’s launch.  I had sat there for an afternoon watching the groups of people stopping out front, and counted about half of the visible clientele on the game while they sipped coffee or tea.  Or awkwardly recharged behind a vase  Stories are surfacing about bars and restaurants giving discounts or setting “Lures”, which you can purchase for less than a dollar, that brings Pokemon near your Pokestop, guaranteeing you attract every PokeHunter in the area, as I saw all afternoon at Orbis that afternoon.
  2. Create pop up events. The PA Humane Society are bringing people to a spot to help raise awareness . Once again, you simply need to fine a PokeStop, preferably in a public place or someplace you can get permission to occupy, and setup shop.  Let your audience know about it so they are interested in attending as well!
  3. People are gathering and socializing.  Images are popping up of people gathering in Central Park, or maybe your local park.  People are walking to hot spots, meeting, and talking about strategies and what they’ve found.  Complete strangers bonded by Pokemon. It has even been cited in helping those with mental health issues like social anxiety or depression.
  4. People are exploring their environments. The PokeStops are based on the places deemed important in its predecessor Ingress.  Thanks to that, I’ve found fountains, sculptures, and murals that I’d walked or driven by or near every day I never noticed. I explored roads I hadn’t ever seen in the 10 years I had lived in my neighborhood until this game compelled me to go attack a nearby gym.

Will it last?  Who knows.  It feels like the 20 year staying power of Pokemon could contribute to this carrying on for more than a couple weeks.  But the point is it’s hot now and you need to keep with the trends and ride the Pikachu-ridden wave when you can!

July 14, 20160 commentsRead More
Your Social Media Roles 

Your Social Media Roles 

From the Sorgatron Media Creators Newsletter List for June 16, 2016.  You can Subscribe to it here or read the archive

Part of my belief about Social Media is you have to find a place in your life for it to be effective.  It has to be something where you look at the things happening around you in your business and can easily parse that into something you can use as content.

I had been having a struggle lately.  My desire to attack Snapchat with a little more purpose had me realizing I was then falling off on other platforms.  Namely Instagram.

So I finally settled on a shift.

Snapchat is my scratch pad.  A place to make media, which is being shared with my main circle via Stories on the platform.  If I like what I did, it gets repurposed to Twitter as individual videos I can share, or on Facebook, I’ve been using it as sort of a video journal post on how my day was.

Instagram is for stories. I don’t JUST post ok pictures on there.  Instead of a flux of posts if I’m at an event, I find one picture that I take from an event, then take the opportunity to talk about the event, give some thoughts, and make something a little deeper.

Twitter is for thoughts.  A place to pontificate in sound bites.  Aside from the systems in place to help promote across my many accounts, each is a silo to share and converse amongst the public.

Facebook is for communication. Yes I know that’s a term all of this can fall under, but I mean it as deeper and broader communication.  Groups, shares, threads, and messenger discussions.  I crosspost from Twitter, so many of those same thoughts become paragraphs as others chime in on this platform.

Slack is for business. It’s the Facebook where we attempt to have specific conversations about the work we do around the Podcasts and projects at Sorgatron Media

How are you using your networks?

What do you want me to cover in future newsletters?  Let me know here! 

June 16, 20160 commentsRead More
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