Tag Archives: Social Media

Black Forge Coffee

Coffee Brings Together

From the Sorgatron Media Creators Newsletter List for June 2, 2016.  You can Subscribe to it here or read the archive
I believe in Coffee.  It brings people together.

On Basic Sorganomics I had given the idea that your online community should resemble a coffee shop.  It’s how I like to meet new people all over the city.

Recently, we had another edition of our Sorgatron Media Coffee.  Originally this was my attempt to pull together all of the creative minds we collaborate with in our Podcast network and more.  As we moved to Work Hard Pittsburgh, I wanted to give an opportunity for others to come in and chat with that group and hopefully become inspired in their own projects.

We had a wonderful crew this month including our colleagues representing Panel Riot, Rizz Plays Games, AwesomeCast, and the Scarehouse Podcast hanging out along with some new faces looking to conquer video on Social Media for her company and another looking to resurrect his passion and teach online via podcasting or video. After a couple hours of chatter, it felt like our new faces had a little more confidence, and maybe a little bit of direction, to proceed with their projects and initiatives.  We discussed everything from Facebook Video to Podcasting to experimenting with 360 video.

This is the awesome melting pot we get to experience. Something that creates new opportunity for everyone involved.

The next Sorgatron Media Coffee is June 25!  RSVP here, or follow our Meetup Group for the latest geeky events!

What do you want me to cover in future newsletters? 

Are you tagging?

From the Sorgatron Media Creators Newsletter List for May 19, 2016.  You can Subscribe to it here or read the archive!

This is a quick tip that could instantly increase how many see your posts in Facebook.  It’s not perfect, but make sure to tag your posts.  For our Wrestling Mayhem Show page, we have been tagging the wrestlers we’ve been talking about on the show in the description, directly linking the videos to the biggest names our fans, and potential fans, see on Monday night.

And our reach is through the roof.

Presumably, this has brought our videos to the forefront of searches for pro wrestlers or pushed the video in front of the people who follow them.  Therefore, our page’s Reach, Video Views, and even video completions on some of our 20 minute releases have increased.

While not nearly as dramatic, I’ve also seen marked improvement in other projects where we’re simply looking to grow audience like Sawtooth Willie.  This one has a little more trouble finding big names to latch onto, but tagging interests in the description (ie. Pittsburgh, Starbucks, Coconut Oil) that we discuss in this improv series has helped as well.

Don’t know how to tag?  Simply put an “@” and start typing what you want to tag.  If there is a page, person, or interest (some personal names can’t be tagged from your business page).  That’s it!

Have you tried this?  I’d love to hear your results!

What do you want me to cover in future newsletters?  

Basic Sorganomics

Basic Sorganomics: Text in Facebook Videos

Facebook Video is the place to be.  But what is it that makes a video pop on this platform?  Surprisingly, it’s text.

Follow Basic Sorganomics on FacebookYoutube, Google MusicSpreakeriTunesStitcheror TalkShoe, or subscribe to the Sorgatron Media Master Feed on Stitcher and iTunes. Need more help?  Find out more about our business services at Sidekick Media Services!

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Watching the Trends

From the Sorgatron Media Creators Newsletter List for May 5, 2016.  You can Subscribe to it here or read the archive!

Sometimes the answer is right in front of you. Hopefully if you’re working with Social Media platforms you spend some time on the target platforms.  You’re using it.  You’re see what is coming to you.  You are noticing responses and what seems to be working for others.

beechviewinThis case came home for me when I started noticing this trend in Facebook video. So many of the videos I was seeing had text in them.  Some good.  Some in a quick meme sort of function.  This led to my curiosity about how to apply this to our projects, even leading to some new videos on our Sorgatron Media Facebook Page around Beechview playing with this technique.  (You can also hear more about this on an upcoming Basic Sorganomics)

A similar observation has me fascinated about how people are now using longer form videos on Twitter and Instagram.  Is this a place to put similar content now?

What trends have you discovered that have changed the game for you?

What do you want me to cover in future newsletters?  Let me know here! 

Basic Sorganomics

Basic Sorganomics: Return to Snapchat

On a recent business trip, I had a new philosophy I wanted to try to get back into Snapchat.  Did it work?

Follow Basic Sorganomics on FacebookYoutube, Google MusicSpreakeriTunesStitcher or TalkShoe, or subscribe to the Sorgatron Media Master Feed on Stitcher and iTunes. Need more help?  Find out more about our business services at Sidekick Media Services!

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