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Michael Sorg

Michael Sorg

Helping people tell their story.Podcasting guru that's hard at work building a little empire in my corner of the 'net with Sorgatron Media. Videographer that loves shooting for regional professional wrestling outfits, high school football, web series and documentaries.Video editor that's worked on safety training, promotional materials, and web content for over a decade.Social Media worker that's helping local companies get their message and vibe out there.


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The Musings of Michael Sorg

You Get What You Pay For, Podcasters

You Get What You Pay For, Podcasters

From the Sorgatron Media Creators Newsletter List for August 18, 2016.  You can Subscribe to it here or read the archive

This week, I had a moment as I mini-ranted on AwesomeCast about Google+ Hangouts OnAir giving us 4 weeks before we pull the plug.  So I’ve had some time to calm down and start looking at some other options to help our shows such as the Mid Week War, who has used Hangouts OnAir to connect and record shows about pro wrestling shows to the point where they received the attention of Executive Producers of one of the hottest new shows.

Man.  It’s hard to find.

The immediate option,, which I talked about extensively on this platform and Podcasts, just died DAYS ago.  There are PLENTY of video conferencing options out there, but not many of them record or allow a live broadcast.

In the end, as I got into in my tear on AwesomeCast, we have to be careful with the tool we choose to build our creative house of cards on.  Some are creating a Jenga tower for their show and Google Hangouts could be that lone brick that could bring it tumbling down.

We’ve cautioned for years not to just put your stuff on Facebook, Youtube, or some other platform you don’t have ownership over.  Bring people to your own in the end.  Use those tools, but be ready for them to not be there tomorrow.  Can your community sustain it?

Over the years, I’ve seen our communities move from a CGI based self hosted message board to Myspace, to Plurk for a minute to Facebook Groups.  And they’ll move on for something after that too.

I have also had plenty of experience with these free promised land services like Google. I’ve seen a Podcast host get wiped out after 6 months of our fledgeling Wrestling Mayhem Show, find concern in our long time (and Pittsburgh local) Talkshoe not making moves and expecting my hobby shows to disappear any day before being bought out.  There’s a reason I pay for a Libsyn and SquareSpace host for my clients.  It’s also an insurance policy.


August 18, 20160 commentsRead More
Podcamp is Upon Us

Podcamp is Upon Us

From the Sorgatron Media Creators Newsletter List for August 11, 2016.  You can Subscribe to it here or read the archive

I love the geek Christmas of Podcamp Pittsburgh.  It’s that event I get to be a part of every year where I get to bath in knowledge.

Podcamp Pittsburgh started in 2006 as an extension of the initial Podcamp Boston, bringing together creative people starting to make some great stuff with that ere of the Internet, whether that be Podcasting ( we used actual iPods back then!), blogging, or video.  It introduced me to the Should I Drink That crew, iJustine before many knew who she was, and the Pittsburgh Filmmakers, our hosts for the event.

We didn’t know what a “Tweet” was yet.

These days we still discuss Podcasting. But beyond blogging we’re all trying to wrap our heads around Twitter, Facebook, Snapchat, 360 video, and any number of other things we can do from our phones.

I’ve also seen everyone from budding bloggers with a voice to significant businesses being represented at Podcamp Pittsburgh over the year.  Often just in the crowd learning from others.  It’s still a powerful FREE tool for its attendees I offer everyone to come and check out in person, make friends, hand out your business card and make some friends.  Those contacts and friends I’ve made from this event have led to some fun times and great business opportunities over the years.

Podcamp Pittsburgh is August 13 & 14 at Point Park University University Center.

Check out the schedule here

Register and get more info here

August 11, 20160 commentsRead More
Where Do You Story Now?  Instagram cops Snapchat’s best feature.

Where Do You Story Now?  Instagram cops Snapchat’s best feature.

From the Sorgatron Media Creators Newsletter List for August 8, 2016.  You can Subscribe to it here or read the archive

Here we go again.  Someone makes a change that may immediately alter how you go about your social media business.

This week, Instagram unleashed their Stories feature on the app.  An app that strangely takes no shame in copying their unpurchased Snapchat friends.

If you’re like me, you may have been solving the Snapchat puzzle for a while.  And maybe that wasn’t for naught.  It was just practice.  Instagram takes the moments and 24 hour expiration of Snapchat stories and puts it into a more discoverable package.  One that you may already have your audience.

Many of us have seen plenty of organizations forsake their branding in order to put the ugly Snapchat QR-like codes in their Facebook and Twitter avatars in order to get you to come with them to the platform.  Now, this is built in and linkable, like a good social network should be.

On top of that, I can IMMEDIATELY take advantage of my communities built for Wrestling Mayhem Show, and clients on the platform.  Bringing some quick content to them as well where Snapchat suffered from similar issues Instagram used to in multi-account handling.

Snapchat’s audience can’t be denied.  But as with everything, you should be looking at the benefit against the time you have to put into building into that community.  I feel, in these first few days of this new Instagram feature, it’s going to eclipse Snapchat in it’s ease of use and understanding.

It will be interesting to see what Snapchat does in response.

August 5, 20160 commentsRead More
The Boomerang 

The Boomerang 

From the Sorgatron Media Creators Newsletter List for July 28, 2016.  You can Subscribe to it here or read the archive
This is a long game.  That’s old news.  Online.  Podcasting.  Social Media.  It’s something I’ve been playing, participating in, and communicating with for over 10 years.

For the majority of that time, we’ve been fortunate enough to be creating content, sharing stories, and talking with people in those spaces (pro wrestling, technology, music, etc).  For many, we refer to them as “friends of the show”.  And we follow those people, and celebrate them as we’ve watched them excel into large businesses, or find them on my television on Monday night.

It seems that the work we did, the discussions we had in the name of something we just loved to do have been resonating back at me and my colleagues.  John Thorne of the wildly popular Absolute Intense Wrestling in Cleveland and the new “Card is Going to Change” Podcast was just back on one of our shows.  He joined us in 2009.  He reminded us that was his first ever Podcast appearance, and pronounced after this was going to be likely his last outside of his show appearance for a while.

Others have messaged me about an interview 5 years ago they relistened to and how much of what they discussed is absolutely happening in current projects, or how much fun another interviewee had in an early interview we did with him on the show.

What you do.  Whatever it is.  No matter how big it is.  It has influence.  Whether one of the 10 listeners latches on to your topic and how you talk about it, or a guest opens up to other opportunities thanks to an appearance on your production.  Every time you hit that publish button on the Podcast site (or whatever that function is for you) you send ripples through the internet if you’re doing your community and promotions right.  And you never know what can swing back to you years down the line.

What do you want me to cover in future newsletters?  Let me know here! 

July 28, 20160 commentsRead More
Pokemon Go Shouldn’t Be Ignored  

Pokemon Go Shouldn’t Be Ignored  

From the Sorgatron Media Creators Newsletter List for July14, 2016.  You can Subscribe to it here or read the archive

Confession: I’ve been addicted to the Pokemon Go since it’s release in the states last week.  I’ve always been around Pokemon between friends and my brother being a super fan.  But I’d only played a little bit of Pokemon Stadium and more recently some Pokemon Yellow on an emulator.  But THIS.  This is amazing.

We discussed so many aspects of this Pokemon Go Phenomenon on AwesomeCast this week   (you should listen to the second half of the show for that) and you’ve probably seen scores of kids and adults assuming the position (Phone out.  Walking.  Stopping.  Looking around. Continue)

But if you have a business or operate anything online:

  1. It can bring people to you. If you’re lucky enough to be a PokeStop or Pokemon Gym, you already have it made.  I talked to the staff at Orbis Caffe in Mt Lebanon and they had noticed the flux of people since their Pokestop was revealed on the game’s launch.  I had sat there for an afternoon watching the groups of people stopping out front, and counted about half of the visible clientele on the game while they sipped coffee or tea.  Or awkwardly recharged behind a vase  Stories are surfacing about bars and restaurants giving discounts or setting “Lures”, which you can purchase for less than a dollar, that brings Pokemon near your Pokestop, guaranteeing you attract every PokeHunter in the area, as I saw all afternoon at Orbis that afternoon.
  2. Create pop up events. The PA Humane Society are bringing people to a spot to help raise awareness . Once again, you simply need to fine a PokeStop, preferably in a public place or someplace you can get permission to occupy, and setup shop.  Let your audience know about it so they are interested in attending as well!
  3. People are gathering and socializing.  Images are popping up of people gathering in Central Park, or maybe your local park.  People are walking to hot spots, meeting, and talking about strategies and what they’ve found.  Complete strangers bonded by Pokemon. It has even been cited in helping those with mental health issues like social anxiety or depression.
  4. People are exploring their environments. The PokeStops are based on the places deemed important in its predecessor Ingress.  Thanks to that, I’ve found fountains, sculptures, and murals that I’d walked or driven by or near every day I never noticed. I explored roads I hadn’t ever seen in the 10 years I had lived in my neighborhood until this game compelled me to go attack a nearby gym.

Will it last?  Who knows.  It feels like the 20 year staying power of Pokemon could contribute to this carrying on for more than a couple weeks.  But the point is it’s hot now and you need to keep with the trends and ride the Pikachu-ridden wave when you can!

July 14, 20160 commentsRead More
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