View Sidebar

about.me

Michael Sorg

Michael Sorg

Helping people tell their story.Podcasting guru that's hard at work building a little empire in my corner of the 'net with Sorgatron Media. Videographer that loves shooting for regional professional wrestling outfits, high school football, web series and documentaries.Video editor that's worked on safety training, promotional materials, and web content for over a decade.Social Media worker that's helping local companies get their message and vibe out there.

 

What I’m Doing

 

Need help with Video Production or Social Media services?

Sidekick Media Services- Need help with Video Production or Social Media services? Pittsburgh
 

Find more Podcasts and Productions from us!

Sorgatron Media
 


Check out my about.me profile!
 

The Musings of Michael Sorg

Going 360

Going 360

From the Sorgatron Media Creators Newsletter List for May 26, 2016.  You can Subscribe to it here or read the archive!

360 has obviously captured my attention.  Obviously.  It’s the time that the format has become usable with affordable-ish 360 cameras like the one Chilla has been playing with, and accessible experiences in Facebook and Google Cardboard.

This has become even more accessible to the smartphone users thanks to something we’ve been experimenting called Splash.  If you have used the Panorama feature on an iPhone or other smart phone apps, the process should seem familiar.  You will have to spin a few times as you take a mix of individual videos and images in a 360 viewable area that appears as an interactive video on Facebook or in the app.  The app is nice that it does include Google Cardboard support so you can further immerse yourself.

Splash 360: Nashville Waterfront
Splash 360: Quail Canyon Motorcross

The results can be a little wonky sometimes with odd stitching and peculiar moving objects when you scan the submissions so far.  But speaking with one of the Splash team members, they are working to educate the public on how to make better 360 videos and aim to make the platform a sort of “snapchat for 360″ use that you can capture a scene rather quickly and share it.

The platform can be super powerful.  Music Splashes and samples with multiple versions of a person dancing show the possibilities.  What Splash is missing is the right mix of creatives that made Vine or Snapchat pop with stand out content.  (hint: go play with it.  That could be you, early adopters.)

What can you do with it?  Let me know if you have a chance to play with it!

What do you want me to cover in future newsletters?  Let me know here! or respond to this email!


May 26, 20160 commentsRead More
Are you tagging?

Are you tagging?

From the Sorgatron Media Creators Newsletter List for May 19, 2016.  You can Subscribe to it here or read the archive!

This is a quick tip that could instantly increase how many see your posts in Facebook.  It’s not perfect, but make sure to tag your posts.  For our Wrestling Mayhem Show page, we have been tagging the wrestlers we’ve been talking about on the show in the description, directly linking the videos to the biggest names our fans, and potential fans, see on Monday night.

And our reach is through the roof.

Presumably, this has brought our videos to the forefront of searches for pro wrestlers or pushed the video in front of the people who follow them.  Therefore, our page’s Reach, Video Views, and even video completions on some of our 20 minute releases have increased.

While not nearly as dramatic, I’ve also seen marked improvement in other projects where we’re simply looking to grow audience like Sawtooth Willie.  This one has a little more trouble finding big names to latch onto, but tagging interests in the description (ie. Pittsburgh, Starbucks, Coconut Oil) that we discuss in this improv series has helped as well.

Don’t know how to tag?  Simply put an “@” and start typing what you want to tag.  If there is a page, person, or interest (some personal names can’t be tagged from your business page).  That’s it!

Have you tried this?  I’d love to hear your results!

What do you want me to cover in future newsletters?  

May 21, 20160 commentsRead More
Basic Sorganomics: A Better Facebook Live

Basic Sorganomics: A Better Facebook Live

sdaasdfasdSparked by what Geeks Life is doing, we’re starting to take a look at how we can use Wirecast to broadcast our live recordings to Facebook Live. What does it take and how does it work?

Follow Basic Sorganomics on FacebookYoutube, Google MusicSpreakeriTunesStitcheror TalkShoe, or subscribe to the Sorgatron Media Master Feed on Stitcher and iTunes. Need more help?  Find out more about our business services at Sidekick Media Services!

MP3 Download


May 16, 20160 commentsRead More
What is your Podcast Purpose?

What is your Podcast Purpose?

Spending an evening with some of the greatest people on Podcasting. There were several great topics that came up in the hour and a half of discussion.  You can watch or listen to that panel here.

I felt like we talked in great detail about one version of Podcasting.  But I want to make clear there are several.

An Evening with Podcamp with Podcasters Jim Krenn, Professor Buzzkill, Brian Crawford, Katie Dudas and Buzzy TorekThe product: Jim Krenn is the product.  His show, much like radio, much like television, is based on the concept that the content is what made you show up.  And you sell advertising against that because they want that audience.  Or you can go HBO and have people pay directly for you content.

Either way,  you need to have some thing people care about in a mass if you want this to be your business.

The enhancement: the other side of Podcasting is the informational component for some other business entirely as per of their content marketing strategy.  The idea of advertisers may not be a factor and you want to talk to your current clients,  or continue to paint yourself or your business as the expert.

The sounding board: but in the end, maybe you just have something to say.  You just want to talk about movies, politics, or whatever out load and see if anyone wants to listen.

That’s the beauty of Podcasting.  You don’t have to need to be selling something or be aiming to unseat Marc Maron. But people can listen to you just as easily as anyone else on the platform.

What do you think? How else would you define certain Podcasts that I may have missed?

What do you want me to cover in future newsletters?  Let me know here! or respond to this email!

May 14, 20160 commentsRead More
Basic Sorganomics: Text in Facebook Videos

Basic Sorganomics: Text in Facebook Videos

Facebook Video is the place to be.  But what is it that makes a video pop on this platform?  Surprisingly, it’s text.

Follow Basic Sorganomics on FacebookYoutube, Google MusicSpreakeriTunesStitcheror TalkShoe, or subscribe to the Sorgatron Media Master Feed on Stitcher and iTunes. Need more help?  Find out more about our business services at Sidekick Media Services!

MP3 Download


May 9, 20160 commentsRead More
%d bloggers like this: