Category Archives: Social Media

Where Do You Story Now?  Instagram cops Snapchat’s best feature.

From the Sorgatron Media Creators Newsletter List for August 8, 2016.  You can Subscribe to it here or read the archive

Here we go again.  Someone makes a change that may immediately alter how you go about your social media business.

This week, Instagram unleashed their Stories feature on the app.  An app that strangely takes no shame in copying their unpurchased Snapchat friends.

If you’re like me, you may have been solving the Snapchat puzzle for a while.  And maybe that wasn’t for naught.  It was just practice.  Instagram takes the moments and 24 hour expiration of Snapchat stories and puts it into a more discoverable package.  One that you may already have your audience.

Many of us have seen plenty of organizations forsake their branding in order to put the ugly Snapchat QR-like codes in their Facebook and Twitter avatars in order to get you to come with them to the platform.  Now, this is built in and linkable, like a good social network should be.

On top of that, I can IMMEDIATELY take advantage of my communities built for Wrestling Mayhem Show, and clients on the platform.  Bringing some quick content to them as well where Snapchat suffered from similar issues Instagram used to in multi-account handling.

Snapchat’s audience can’t be denied.  But as with everything, you should be looking at the benefit against the time you have to put into building into that community.  I feel, in these first few days of this new Instagram feature, it’s going to eclipse Snapchat in it’s ease of use and understanding.

It will be interesting to see what Snapchat does in response.

The Boomerang 

From the Sorgatron Media Creators Newsletter List for July 28, 2016.  You can Subscribe to it here or read the archive
This is a long game.  That’s old news.  Online.  Podcasting.  Social Media.  It’s something I’ve been playing, participating in, and communicating with for over 10 years.

For the majority of that time, we’ve been fortunate enough to be creating content, sharing stories, and talking with people in those spaces (pro wrestling, technology, music, etc).  For many, we refer to them as “friends of the show”.  And we follow those people, and celebrate them as we’ve watched them excel into large businesses, or find them on my television on Monday night.

It seems that the work we did, the discussions we had in the name of something we just loved to do have been resonating back at me and my colleagues.  John Thorne of the wildly popular Absolute Intense Wrestling in Cleveland and the new “Card is Going to Change” Podcast was just back on one of our shows.  He joined us in 2009.  He reminded us that was his first ever Podcast appearance, and pronounced after this was going to be likely his last outside of his show appearance for a while.

Others have messaged me about an interview 5 years ago they relistened to and how much of what they discussed is absolutely happening in current projects, or how much fun another interviewee had in an early interview we did with him on the show.

What you do.  Whatever it is.  No matter how big it is.  It has influence.  Whether one of the 10 listeners latches on to your topic and how you talk about it, or a guest opens up to other opportunities thanks to an appearance on your production.  Every time you hit that publish button on the Podcast site (or whatever that function is for you) you send ripples through the internet if you’re doing your community and promotions right.  And you never know what can swing back to you years down the line.

What do you want me to cover in future newsletters?  Let me know here! 

Pokemon Go at Point Park Fountain

Pokemon Go Shouldn’t Be Ignored  

From the Sorgatron Media Creators Newsletter List for July14, 2016.  You can Subscribe to it here or read the archive

Confession: I’ve been addicted to the Pokemon Go since it’s release in the states last week.  I’ve always been around Pokemon between friends and my brother being a super fan.  But I’d only played a little bit of Pokemon Stadium and more recently some Pokemon Yellow on an emulator.  But THIS.  This is amazing.

We discussed so many aspects of this Pokemon Go Phenomenon on AwesomeCast this week   (you should listen to the second half of the show for that) and you’ve probably seen scores of kids and adults assuming the position (Phone out.  Walking.  Stopping.  Looking around. Continue)

But if you have a business or operate anything online:

  1. It can bring people to you. If you’re lucky enough to be a PokeStop or Pokemon Gym, you already have it made.  I talked to the staff at Orbis Caffe in Mt Lebanon and they had noticed the flux of people since their Pokestop was revealed on the game’s launch.  I had sat there for an afternoon watching the groups of people stopping out front, and counted about half of the visible clientele on the game while they sipped coffee or tea.  Or awkwardly recharged behind a vase  Stories are surfacing about bars and restaurants giving discounts or setting “Lures”, which you can purchase for less than a dollar, that brings Pokemon near your Pokestop, guaranteeing you attract every PokeHunter in the area, as I saw all afternoon at Orbis that afternoon.
  2. Create pop up events. The PA Humane Society are bringing people to a spot to help raise awareness . Once again, you simply need to fine a PokeStop, preferably in a public place or someplace you can get permission to occupy, and setup shop.  Let your audience know about it so they are interested in attending as well!
  3. People are gathering and socializing.  Images are popping up of people gathering in Central Park, or maybe your local park.  People are walking to hot spots, meeting, and talking about strategies and what they’ve found.  Complete strangers bonded by Pokemon. It has even been cited in helping those with mental health issues like social anxiety or depression.
  4. People are exploring their environments. The PokeStops are based on the places deemed important in its predecessor Ingress.  Thanks to that, I’ve found fountains, sculptures, and murals that I’d walked or driven by or near every day I never noticed. I explored roads I hadn’t ever seen in the 10 years I had lived in my neighborhood until this game compelled me to go attack a nearby gym.

Will it last?  Who knows.  It feels like the 20 year staying power of Pokemon could contribute to this carrying on for more than a couple weeks.  But the point is it’s hot now and you need to keep with the trends and ride the Pikachu-ridden wave when you can!

Find the Path to Your Audience

From the Sorgatron Media Creators Newsletter List for July 7, 2016.  You can Subscribe to it here or read the archive

Clear goals.

Clear path to your goal.

This is what I’ve been thinking about this week.  I had a great talk with a colleague about working with ad platforms on Facebook, Instagram, and the like, and realized while some campaigns got the eyeballs, we need to make sure the rest of the path is clear.  If your ad aim to perform a function, sign up, or buy something, what happens when they’re on mobile? Is your system setup for that?  Did you target mobile?

Also, are you asking too much of the user?  How many times you’ve been baited by the carrot presented in an ad, only to find you had to fill out screens of information for a chance to win something?  How much effort are you asking?

No matter how much money you throw at a campaign, just like content on social media, if it doesn’t activate your audience, it’s wasted.

Ads are something I’m rather new to in my day to day. My work has been mostly content and share driven. But a lot of that goal setting seems to transfer.  It’s as simple as sitting back, look at your campaign, project, social media, or video, and simply asking “Why are we doing this?”

Whitney Peyton

The Stage

From the Sorgatron Media Creators Newsletter List for June 30, 2016.  You can Subscribe to it here or read the archive

This week, I returned to a sort of old stomping ground when I assisted an old friend from Empire Extreme to interview Whitney Peyton when she was in town for a show.

See, “Dr. E” was someone who introduced me to a world where I could be on stage performing lyrics about insane concepts and was working on a magazine concept back then I had helped with. Whitney Peyton was one of the people I encountered when we shared a stage for an interestingly booked show in the middle of Ohio some 10 years ago.

The stage is something I miss constantly. That perception and rush of being up there is something that I’ve been able to supplement, though.  I realized how much getting in front of a mic, an audience to speak, or even my short stint as an adjunct teacher gave me a that sort of reason and rush.

Those are the feelings one should follow when they’re finding their place and voice online.  It doesn’t have to always be on a mic, or in front of people. Maybe it’s making baked goods and watching everyone digitally drool on them on Facebook.  Find your stage and keep following it, no matter what form it takes.

What do you want me to cover in future newsletters?  Let me know here! or respond to this email!