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Archive for category: Social Media

Ride the Facebook Wave 

Ride the Facebook Wave 

From the Sorgatron Media Creators Newsletter List for October 14, 2016.  You can Subscribe to it here or read the archive.

Last week, we talked about how one company was using Facebook Live around an event to create some engagement and serve their customers.  This week, I wanted to talk a little about considering the platform over YouTube Live.

When YouTube Live became available to the masses, it was a chance for all of us to tap into YouTube’s crazy massive audience directly.

But then Facebook did video.

When video came to the blue brand, it was clear using it to post your videos gave you a little bit of a boost, since Facebook wanted everyone to see more videos.  We’ve seen an exponential growth in Wrestling Mayhem Show’s likes and views since starting the strategy.  Facebook Live is seeing the same trend.

Right now, if you use systems like OBS or Wirecast, you can tap into Facebook for live content just as easily (ok, you may want to learn what a stream key if you haven’t yet).  In recent weeks, we’ve moved our Wrestling Mayhem Show and AwesomeCast live streams over.  The untreated, lower resolution streams of our raw interviews with pro wrestler Britt Baker or WMS episode with announcer Burt LeGrande are now trending higher than their fully edited and cleaned counterparts.

This won’t last.  Something else will be not he crest of Facebook’s new feature wave you’ll have to take advantage of, but maybe it’s time to give the Facebook Live a spin and see how far it goes.

October 14, 20160 commentsRead More
How Facebook Live Saved The Day

How Facebook Live Saved The Day

From the Sorgatron Media Creators Newsletter List for October 6, 2016.  You can Subscribe to it here or read the archive.
These days, we have so many tools for communication and broadcasting.  Utilizing them is a challenge.

This week, we endeavored to use Facebook Live for a client to cover the in office going ons during their biggest day: Registration.  In this instance, for events that span March through June in 2017, most sell out within the first hour, if not minutes, from going online.  This is day where their servers get taxed to the point of shut down because the flux like a late night Apple iPhone pre-order.

The first day: We had a good number of live viewers for the Aero competition.  Students were interacting, sharing what was and wasn’t working on the registration page, and and even touch base to confirm their registration since they couldn’t see the list with the slammed servers.

Day two was a little different.  We started having web site problems a whole hour before registration even opened. An odd event that early.  In the end, there was a major server issue and the registration didn’t happen.  With over 500 streamers watching, we were able to have a dialog with the waiting signups to explain the situation, and let them in on the ride as decisions were being made as to what would happen next. The responses were overwhelmingly positive.  Even more so than the day before when things were working (if slowly).  After, we considered what the response could have been if we weren’t talking directly with all of those people out there left with a 404 page.

Day three was smooth.  And quick. The first of two events usually sells out quickly.  We were able to capture that happen with a smashing record of just over 2 minutes for 120 teams to be signed up.  An exciting way to end the week’s signups.

In the end, the staff was able to have unprecedented communication during the most tense time of their entire season.

You can find the results and interaction yourself by following the pages here, here, and here.

October 6, 20160 commentsRead More
Visualize Your Media

Visualize Your Media

From the Sorgatron Media Creators Newsletter List for September 15, 2016.  You can Subscribe to it here or read the archive

This week, I had the chance to sit down with Nick Miller and Buzzy Torek of Epicast to talk about their entrepreneurism.  We started talking about their great visual representation with their podcasts.  (Seriously, take a look at Epicast.tv and their Social Media.  Their Podcasting looks cool).   

“Let’s not try to annoy people by posting over and over” ~ Nick Miller 

Buzzy and Nick talking about photography

You typically need to post a LOT to make a dent in Social Media  We’ve discussed in the past the idea of “Rinse and Reuse” your content in different formats to catch people in different formats. Epicast has been successful in visualizing a typically audio medium in their promotion with a variety of posts on the same show or topic.

How can you do the same with your project?

September 15, 20160 commentsRead More
Don’t Victimize Your Audience

Don’t Victimize Your Audience

From the Sorgatron Media Creators Newsletter List for August 25, 2016.  You can Subscribe to it here or read the archive

twitter-292994_1920This week, I had a couple chances to air my concern of WWE cracking down on Gifs.

Just because you own a copyright, doesn’t mean you should evoke them.  Gifs are a language in which fans express themselves on Twitter and other Social Media mediums.  It’s usually a creative expression by your fans.  If I have my DMCA understanding, it also falls under commentary, which keeps the offenders i the clear from the law, but not a DMCA takedown practice.

I find it sad this apparent move by the legal department conflicts with a group that has been so hot on Social Media with their brand.  Will they recover?  Probably.  Their brand and audience are too strong. But it’s a good cautionary tail for the rest of us.

August 25, 20160 commentsRead More
Podcamp is Upon Us

Podcamp is Upon Us

From the Sorgatron Media Creators Newsletter List for August 11, 2016.  You can Subscribe to it here or read the archive

I love the geek Christmas of Podcamp Pittsburgh.  It’s that event I get to be a part of every year where I get to bath in knowledge.

Podcamp Pittsburgh started in 2006 as an extension of the initial Podcamp Boston, bringing together creative people starting to make some great stuff with that ere of the Internet, whether that be Podcasting ( we used actual iPods back then!), blogging, or video.  It introduced me to the Should I Drink That crew, iJustine before many knew who she was, and the Pittsburgh Filmmakers, our hosts for the event.

We didn’t know what a “Tweet” was yet.

These days we still discuss Podcasting. But beyond blogging we’re all trying to wrap our heads around Twitter, Facebook, Snapchat, 360 video, and any number of other things we can do from our phones.

I’ve also seen everyone from budding bloggers with a voice to significant businesses being represented at Podcamp Pittsburgh over the year.  Often just in the crowd learning from others.  It’s still a powerful FREE tool for its attendees I offer everyone to come and check out in person, make friends, hand out your business card and make some friends.  Those contacts and friends I’ve made from this event have led to some fun times and great business opportunities over the years.

Podcamp Pittsburgh is August 13 & 14 at Point Park University University Center.

Check out the schedule here

Register and get more info here

August 11, 20160 commentsRead More
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