Tag Archives: new years resolutions

How Are Those New Year’s Resolutions Going?

From the Sorgatron Media Creators Newsletter List for February 1, 2016.  You can Subscribe to it here or read the archive!

This week, Missy Sorg brings our guest post! Missy is our Director of Operations with Sorgatron Media, Inc. and working on setting up some pretty cool project groundwork.   

Now that we’re through the first month of the New Year, we’re starting to see some movement – one way or another – with all of those New Year’s resolutions we made a month or so ago.  Did you find that new job you said you were going to look for?  Are you still going to the gym like you said you were going to?  Did you start that new blog you were going to write?

Just to put things into perspective, did you know that 45% of Americans make New Year’s resolutions each year?  Of those people, only 8% keep their resolutions.  If you’re in that 92% that don’t keep resolutions, don’t lose hope.  The fun thing about where we are with the year – it’s still early enough for you to be able to do something to salvage those resolutions that you really, really want to keep versus those that you know are a lost cause.  You just need to determine which ones are worth the effort.

For starters, which resolutions are you doing well with?  By “well” I mean which ones are you succeeding at 90% of the time?  Four weeks into the New Year, if you’re sticking to a 90% success rate, it’s a pretty good sign that what you’re doing has some potential for longevity.  Now, let’s look at the resolutions you’re not really succeeding with.  Which items on your list have you had a 30% or less success rate with?  Generally speaking, those are the items that you either need to write off as unsuccessful or reassess and refocus.  Again – we’re only 1/12 of the way through the year.  We still have plenty of time to turn something around and have it stick for the remaining 11/12 of the year.  You just have to take a different look at it and maybe rework your approach.

What do you want me to cover in future newsletters?  Let me know here! 

Working like a dog

It’s time to reassess your online marketing and distribution plan

From the Sorgatron Media Creators Newsletter List for January 8, 2016.  You can Subscribe to it here or read the archive!

Well it’s 2016.  You made those resolutions.  What needs changed?

If you have been working on an online presence for a while my yourself, it may be a good time to do an audit.

When we do our Podcasts, for instance, there was a list of things that I would do every week in an effort to achieve consistency and reach out on a regular basis on my end.  This is a collection of posting to our main host, Youtube, Spreaker, Facebook.  Making shorter clips for the video sites and Clammr. Posting and scheduling promotional material for the week until the next show.  Maybe working with even more platforms and communities I hope to connect my project with.

But is it all necessary.  When you’re starting out, I recommend only committing to one or two platforms for your brand or business because you have to get them good before you start adding on. After a while, and trying so many things, you only have so much bandwidth. 

Take a look at your stats over the last year (or since you started).  Is there a significant increase or community?  How beneficial is this against my goals?

Working like a dogOne example is the decision to eliminate our Wrestling Mayhem Show spin offs  WWE RAW Wrap Up and Mid Week War from Spreaker.  This was an additional audio platform we would post to in the hopes to find an increased audience there and through their partnership with iHeart Radio. These shows would find some decent traction and growth on our Youtube and main Podcast feeds, but never on this platform.

Another is Archive.org.  I would love to continue contributing my content to the library of Congress’s site, but the benefit isn’t worth the time to upload a video file to yet another place. Until we have the time to post here just for posterity and more assets to do that, (people? money?) we can return, and probably grow to even more platforms.

For those just looking at Social Networks, Google+ has to be under scrutiny.  While it was full of potential years ago, Google’s stripping of it’s parts.  While I love the parts, I only recommend posting to the platform just to send some extra signals to Google that could help you in search, perhaps. But if you’re big into Communities, they have some of the best.

But right now, we have to concentrate on where we think the current audience is and where we think our future audience will be, like Facebook video.

So take a step back.  Look at those stats.  See if that platform is worthwhile, or even if a type of post seems to spike the most.  It could redefine what you do online.

What do you want me to cover in future newsletters?  Let me know here! 

Basic Sorganomics

Basic Sorganomics: Resolutions

Sorg breaks down the internal accomplishments in business in 2015 and the goals for 2016.

How are you going to make a real change this year?

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