From the Sorgatron Media Creators Newsletter List for August 8, 2016.  You can Subscribe to it here or read the archive

Here we go again.  Someone makes a change that may immediately alter how you go about your social media business.

This week, Instagram unleashed their Stories feature on the app.  An app that strangely takes no shame in copying their unpurchased Snapchat friends.

If you’re like me, you may have been solving the Snapchat puzzle for a while.  And maybe that wasn’t for naught.  It was just practice.  Instagram takes the moments and 24 hour expiration of Snapchat stories and puts it into a more discoverable package.  One that you may already have your audience.

Many of us have seen plenty of organizations forsake their branding in order to put the ugly Snapchat QR-like codes in their Facebook and Twitter avatars in order to get you to come with them to the platform.  Now, this is built in and linkable, like a good social network should be.

On top of that, I can IMMEDIATELY take advantage of my communities built for Wrestling Mayhem Show, IndyWrestling.us and clients on the platform.  Bringing some quick content to them as well where Snapchat suffered from similar issues Instagram used to in multi-account handling.

Snapchat’s audience can’t be denied.  But as with everything, you should be looking at the benefit against the time you have to put into building into that community.  I feel, in these first few days of this new Instagram feature, it’s going to eclipse Snapchat in it’s ease of use and understanding.

It will be interesting to see what Snapchat does in response.