Well it’s 2016. You made those resolutions. What needs changed?
If you have been working on an online presence for a while my yourself, it may be a good time to do an audit.
When we do our Podcasts, for instance, there was a list of things that I would do every week in an effort to achieve consistency and reach out on a regular basis on my end. This is a collection of posting to our main host, Youtube, Spreaker, Facebook. Making shorter clips for the video sites and Clammr. Posting and scheduling promotional material for the week until the next show. Maybe working with even more platforms and communities I hope to connect my project with.
But is it all necessary. When you’re starting out, I recommend only committing to one or two platforms for your brand or business because you have to get them good before you start adding on. After a while, and trying so many things, you only have so much bandwidth.
Take a look at your stats over the last year (or since you started). Is there a significant increase or community? How beneficial is this against my goals?
One example is the decision to eliminate our Wrestling Mayhem Show spin offs WWE RAW Wrap Up and Mid Week War from Spreaker. This was an additional audio platform we would post to in the hopes to find an increased audience there and through their partnership with iHeart Radio. These shows would find some decent traction and growth on our Youtube and main Podcast feeds, but never on this platform.
Another is Archive.org. I would love to continue contributing my content to the library of Congress’s site, but the benefit isn’t worth the time to upload a video file to yet another place. Until we have the time to post here just for posterity and more assets to do that, (people? money?) we can return, and probably grow to even more platforms.
For those just looking at Social Networks, Google+ has to be under scrutiny. While it was full of potential years ago, Google’s stripping of it’s parts. While I love the parts, I only recommend posting to the platform just to send some extra signals to Google that could help you in search, perhaps. But if you’re big into Communities, they have some of the best.
But right now, we have to concentrate on where we think the current audience is and where we think our future audience will be, like Facebook video.
So take a step back. Look at those stats. See if that platform is worthwhile, or even if a type of post seems to spike the most. It could redefine what you do online.
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