I couple of weeks ago, I received an email through our Wrestling Mayhem Show account from a student at the Berklee College of Music about a service called Clammr.
The concept: An app that is just 18 Second audio clips.
At first, I didn’t think I’d have the time bandwidth to do it for some or all of my shows. Then it hit me. I’m already experimenting with putting video clips to Instagram and Twitter Video to help push people to my shows with quick hits to get them interested. And I’ve had good feedback. So it wasn’t much to it to combine Clammr’s 18 second audio to my 15 and 30 second workflow.
The app gives us a pretty nice interface to share a variety of things we’re doing around here since we have such a variety. I don’t feel so weird about throwing them in one feed since it’s just clips.
You then can set a call to action. For me, I send all of my listeners to the MP3 of our shows. This seems to be the nicest option since the full show will now play right in the app! Youtube and web pages are also options if you’re sending to a video (as I do with our Sawtooth Willie series) or to a blog post (Read a few lines into the app on your iPhone and link them over!)
A nice addition is the nice widget player that I can install on my site. This player pops up with the latest audio post, and you have all of the advantages for a new or returning user to explore your content!
Clammer is iOS for now. I recommend looking at it if you’re exploring new ways to get traction to your content!
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