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Michael Sorg

Michael Sorg

Helping people tell their story.Podcasting guru that's hard at work building a little empire in my corner of the 'net with Sorgatron Media. Videographer that loves shooting for regional professional wrestling outfits, high school football, web series and documentaries.Video editor that's worked on safety training, promotional materials, and web content for over a decade.Social Media worker that's helping local companies get their message and vibe out there.

 

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Sidekick Media Services- Need help with Video Production or Social Media services? Pittsburgh
 

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A Year in Review: 2015

A Year in Review: 2015

December 31, 2015 2:00 pm0 comments

Time blends together for me.  So I like to do this post every year to gauge what kind of a year I had, and to remember “oh, that happened this year?”.

Close encounter of the Virgil kind…

I filmed Virgil in his natural habitat and helped release The Legend of Virgil and his Traveling Merchandise Table to interesting reactions.

IWC and RWA go HD and have a regime change.

This was a big one. When Sorgatron Media took over video duties at the beginning of 2012, we bought the equipment already being used and just stepped into the role.  At the time, the standard definition setup was just fine since the product was only being offered on DVD, which isn’t capable of more.  Since then, we’ve developed an online digital distribution platform and partners and the need to upgrade was needed.  As discussed on Basic Sorganomics, we finally were able to get together a Digital HD system for live switching the shows that fit with the HD cameras we had been using for a while.

Now to look forward to 4k Professional Wrestling…

We help battle the PA government

The biggest project of the year was probably the video campaign for PAPeopleCount.org along with the Pittsburgh Foundation.  I had the fortune to be the core editor for this campaign and put out more than 50 videos from non profits feeling the strain from the budget issues in Pennsylvania.  It generated conversation, awareness, and showed what non profits can do with the tools available.

Chachi Plays Again

We moved the date, but the warm weather added some new elements to the 24 hours of gaming!  It was a great time and had a lot of people come through the door of the Toonseum for a great cause!

 

Awesome highlight video from the 24 hours!

Posted by Chachi Plays For Kids on Sunday, August 9, 2015

We launched IndyWrestling.us!

One realization this year was our branding problem.  We were selling Pro Wrestling shows we were producing, and some we don’t as promotions in the area wanted a place to push their digital offerings.  But we were also trying to marked our non-wrestling podcasts and media services offerings to companies and organizations like the work we have done with Pittsburgh Foundation, S’eclairer, p.c. and others.  The first part was breaking off the wrestling into IndyWrestling.us.  Already, more people are participating, and with the help of Indy Mayhem Show and Matt Carlins’ amazing articles, it’s part of the conversation around independent professional wrestling.

We (soft) launched Sidekick Media Services!  

As the second part of the above, we launched a new brand to specifically talk about education and making media and helping with social media for the companies and communities in the area.  This also officially brought on Katie Dudas and my wife Missy into the fold to grow the company properly.  There’s a lot of work coming!

We were introduced to Sawtooth Willie

I started the year wanting to make sure we were making something FUN in video and stretch some skills, while also connecting some very creative friends.  And then Sawtooth Willie happened.

I went into 2015 in a sort of creative and professional recovery after a dip, and ended the year better than I could have hoped.  New people were brought in and I learned not to think I have to make everything myself.  Team Sorgatron Media has been tremendous and becoming more of a creative and collaborative entity.

The other goal was to be so good and so loud that people couldn’t ignore what we’re doing.  The connections, coffees, and lunches I’ve had this year discussing new ideas and how to better each other’s projects have been amazing and opening up new opportunities across the board for all.

Not included here are the things we have only started that should be revealed in 2016.  Stay tuned!

How was your 2015?  

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