From the Sorgatron Media Newsletter from February 28, 2013.
Sometimes, a service doesn’t work out. Sometimes they change their policy. Or remove a feature that you rely on to communicate with your audience effectively. When we’re uploading videos, sending info snippets, or creating a community. The only thing consistant in the online world is that change.
This week, without much warning, Facebook unveiled a change to it’s Facebook Events to include a cover photo banner, much like you see in Timeline or over on Google+ everywhere. Do a lot of events? Time to change up the template. When a video service decides it wants to realign it’s features to maintain a certain audience, you may find yourself without the features that brought you to the service in the first place.
Both are situations that colleagues and I have encountered since Monday alone. One aspect of being a “good at” Social Media is being aware. Always have your eyes up and don’t expect to do the same thing week to week. It comes with the territory.
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