From the Sorgatron Media Newsletter from February 28, 2013.
Sometimes, a service doesn’t work out. Sometimes they change their policy. Or remove a feature that you rely on to communicate with your audience effectively. When we’re uploading videos, sending info snippets, or creating a community. The only thing consistant in the online world is that change.
This week, without much warning, Facebook unveiled a change to it’s Facebook Events to include a cover photo banner, much like you see in Timeline or over on Google+ everywhere. Do a lot of events? Time to change up the template. When a video service decides it wants to realign it’s features to maintain a certain audience, you may find yourself without the features that brought you to the service in the first place.
Both are situations that colleagues and I have encountered since Monday alone. One aspect of being a “good at” Social Media is being aware. Always have your eyes up and don’t expect to do the same thing week to week. It comes with the territory.
Have any topic or questions you would like covered on the Tip of the Week? Drop a line to firstname.lastname@example.org with the subject :TIP OF THE WEEK!