360 has obviously captured my attention. Obviously. It’s the time that the format has become usable with affordable-ish 360 cameras like the one Chilla has been playing with, and accessible experiences in Facebook and Google Cardboard.
This has become even more accessible to the smartphone users thanks to something we’ve been experimenting called Splash. If you have used the Panorama feature on an iPhone or other smart phone apps, the process should seem familiar. You will have to spin a few times as you take a mix of individual videos and images in a 360 viewable area that appears as an interactive video on Facebook or in the app. The app is nice that it does include Google Cardboard support so you can further immerse yourself.
The results can be a little wonky sometimes with odd stitching and peculiar moving objects when you scan the submissions so far. But speaking with one of the Splash team members, they are working to educate the public on how to make better 360 videos and aim to make the platform a sort of “snapchat for 360” use that you can capture a scene rather quickly and share it.
The platform can be super powerful. Music Splashes and samples with multiple versions of a person dancing show the possibilities. What Splash is missing is the right mix of creatives that made Vine or Snapchat pop with stand out content. (hint: go play with it. That could be you, early adopters.)
What can you do with it? Let me know if you have a chance to play with it!
What do you want me to cover in future newsletters? Let me know here! or respond to this email!