Don’t Victimize Your Audience

From the Sorgatron Media Creators Newsletter List for August 25, 2016.  You can Subscribe to it here or read the archive

twitter-292994_1920This week, I had a couple chances to air my concern of WWE cracking down on Gifs.

Just because you own a copyright, doesn’t mean you should evoke them.  Gifs are a language in which fans express themselves on Twitter and other Social Media mediums.  It’s usually a creative expression by your fans.  If I have my DMCA understanding, it also falls under commentary, which keeps the offenders i the clear from the law, but not a DMCA takedown practice.

I find it sad this apparent move by the legal department conflicts with a group that has been so hot on Social Media with their brand.  Will they recover?  Probably.  Their brand and audience are too strong. But it’s a good cautionary tail for the rest of us.

You Get What You Pay For, Podcasters

From the Sorgatron Media Creators Newsletter List for August 18, 2016.  You can Subscribe to it here or read the archive

This week, I had a moment as I mini-ranted on AwesomeCast about Google+ Hangouts OnAir giving us 4 weeks before we pull the plug.  So I’ve had some time to calm down and start looking at some other options to help our shows such as the Mid Week War, who has used Hangouts OnAir to connect and record shows about pro wrestling shows to the point where they received the attention of Executive Producers of one of the hottest new shows.

Man.  It’s hard to find.

The immediate option, Blab.im, which I talked about extensively on this platform and Podcasts, just died DAYS ago.  There are PLENTY of video conferencing options out there, but not many of them record or allow a live broadcast.

In the end, as I got into in my tear on AwesomeCast, we have to be careful with the tool we choose to build our creative house of cards on.  Some are creating a Jenga tower for their show and Google Hangouts could be that lone brick that could bring it tumbling down.

We’ve cautioned for years not to just put your stuff on Facebook, Youtube, or some other platform you don’t have ownership over.  Bring people to your own whateverpodcast.com in the end.  Use those tools, but be ready for them to not be there tomorrow.  Can your community sustain it?

Over the years, I’ve seen our communities move from a CGI based self hosted message board to Myspace, to Plurk for a minute to Facebook Groups.  And they’ll move on for something after that too.

I have also had plenty of experience with these free promised land services like Google. I’ve seen a Podcast host get wiped out after 6 months of our fledgeling Wrestling Mayhem Show, find concern in our long time (and Pittsburgh local) Talkshoe not making moves and expecting my hobby shows to disappear any day before being bought out.  There’s a reason I pay for a Libsyn and SquareSpace host for my clients.  It’s also an insurance policy.

 

Podcamp is Upon Us

From the Sorgatron Media Creators Newsletter List for August 11, 2016.  You can Subscribe to it here or read the archive

I love the geek Christmas of Podcamp Pittsburgh.  It’s that event I get to be a part of every year where I get to bath in knowledge.

Podcamp Pittsburgh started in 2006 as an extension of the initial Podcamp Boston, bringing together creative people starting to make some great stuff with that ere of the Internet, whether that be Podcasting ( we used actual iPods back then!), blogging, or video.  It introduced me to the Should I Drink That crew, iJustine before many knew who she was, and the Pittsburgh Filmmakers, our hosts for the event.

We didn’t know what a “Tweet” was yet.

These days we still discuss Podcasting. But beyond blogging we’re all trying to wrap our heads around Twitter, Facebook, Snapchat, 360 video, and any number of other things we can do from our phones.

I’ve also seen everyone from budding bloggers with a voice to significant businesses being represented at Podcamp Pittsburgh over the year.  Often just in the crowd learning from others.  It’s still a powerful FREE tool for its attendees I offer everyone to come and check out in person, make friends, hand out your business card and make some friends.  Those contacts and friends I’ve made from this event have led to some fun times and great business opportunities over the years.

Podcamp Pittsburgh is August 13 & 14 at Point Park University University Center.

Check out the schedule here

Register and get more info here

Where Do You Story Now?  Instagram cops Snapchat’s best feature.

From the Sorgatron Media Creators Newsletter List for August 8, 2016.  You can Subscribe to it here or read the archive

Here we go again.  Someone makes a change that may immediately alter how you go about your social media business.

This week, Instagram unleashed their Stories feature on the app.  An app that strangely takes no shame in copying their unpurchased Snapchat friends.

If you’re like me, you may have been solving the Snapchat puzzle for a while.  And maybe that wasn’t for naught.  It was just practice.  Instagram takes the moments and 24 hour expiration of Snapchat stories and puts it into a more discoverable package.  One that you may already have your audience.

Many of us have seen plenty of organizations forsake their branding in order to put the ugly Snapchat QR-like codes in their Facebook and Twitter avatars in order to get you to come with them to the platform.  Now, this is built in and linkable, like a good social network should be.

On top of that, I can IMMEDIATELY take advantage of my communities built for Wrestling Mayhem Show, IndyWrestling.us and clients on the platform.  Bringing some quick content to them as well where Snapchat suffered from similar issues Instagram used to in multi-account handling.

Snapchat’s audience can’t be denied.  But as with everything, you should be looking at the benefit against the time you have to put into building into that community.  I feel, in these first few days of this new Instagram feature, it’s going to eclipse Snapchat in it’s ease of use and understanding.

It will be interesting to see what Snapchat does in response.

The Boomerang 

From the Sorgatron Media Creators Newsletter List for July 28, 2016.  You can Subscribe to it here or read the archive
This is a long game.  That’s old news.  Online.  Podcasting.  Social Media.  It’s something I’ve been playing, participating in, and communicating with for over 10 years.

For the majority of that time, we’ve been fortunate enough to be creating content, sharing stories, and talking with people in those spaces (pro wrestling, technology, music, etc).  For many, we refer to them as “friends of the show”.  And we follow those people, and celebrate them as we’ve watched them excel into large businesses, or find them on my television on Monday night.

It seems that the work we did, the discussions we had in the name of something we just loved to do have been resonating back at me and my colleagues.  John Thorne of the wildly popular Absolute Intense Wrestling in Cleveland and the new “Card is Going to Change” Podcast was just back on one of our shows.  He joined us in 2009.  He reminded us that was his first ever Podcast appearance, and pronounced after this was going to be likely his last outside of his show appearance for a while.

Others have messaged me about an interview 5 years ago they relistened to and how much of what they discussed is absolutely happening in current projects, or how much fun another interviewee had in an early interview we did with him on the show.

What you do.  Whatever it is.  No matter how big it is.  It has influence.  Whether one of the 10 listeners latches on to your topic and how you talk about it, or a guest opens up to other opportunities thanks to an appearance on your production.  Every time you hit that publish button on the Podcast site (or whatever that function is for you) you send ripples through the internet if you’re doing your community and promotions right.  And you never know what can swing back to you years down the line.

What do you want me to cover in future newsletters?  Let me know here!