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Michael Sorg

Michael Sorg

Helping people tell their story.Podcasting guru that's hard at work building a little empire in my corner of the 'net with Sorgatron Media. Videographer that loves shooting for regional professional wrestling outfits, high school football, web series and documentaries.Video editor that's worked on safety training, promotional materials, and web content for over a decade.Social Media worker that's helping local companies get their message and vibe out there.

 

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Post Tagged with: podcasting

Get the Podcast Out There. Live. In Person

Get the Podcast Out There. Live. In Person

From the Sorgatron Media Creators Newsletter List for September 29, 2016.  You can Subscribe to it here or read the archive.

img_0161This week, AwesomeCast is hitting the road to join some fellow casters with the Millvale Podcrawl.  This is an event put together by our friends at The River’s Edge in celebration of International Podcast Day.

A live Podcast?  Why would you want to attend that?  It seems almost counter intuitive at first. We create these Podcasts that we intend to talk to the entire world, but then have these Podcast events in our back yards. But with many of the shows showcased, Ya Jagoff, Drinking Partners, and our host’s run of shows, are fairly localized.

If you have that luck that you have a local fan base, these shows can be a nice chance to build your audience stronger.  Remember, if you even have a small handful of people listening to their show, that’s some dedication. Maybe they’re already friends.  Maybe they stumbled on you. It means something to be able to connect.  Or you can look at it as a way to find a new audience.  Even our friend Buzzy Torek from Epicast Network recently talked about holding events with their personalities and comedians that would trick people into attending Podcast recordings live.  YaJagoff (pictured with Mayor Bill Peduto) does a great job of getting out there on Light Up Night with a big banner at Fifth Avenue Place and special events with fans and sponsors for their Summer Porch Tour.  It’s a little more than just booking a venue and hoping your listeners show up sometimes.

But you also have to be careful.  Sometimes a live podcast can be disruptive to your audience.  If you are trying to do an episode of your show, it may come off with an entirely different vibe, or may not be the same audio quality.  Some shows lean into it and completely change the format.  So judge your audience and take your shots lightly.  And make sure that audio holds up above all else!

How will we fair?  What cone of beer related tech will AwesomeCast discuss as Doug Derda of Should I Drink That joins our panel?  Drop in and find out!

September 29, 20160 commentsRead More
Visualize Your Media

Visualize Your Media

From the Sorgatron Media Creators Newsletter List for September 15, 2016.  You can Subscribe to it here or read the archive

This week, I had the chance to sit down with Nick Miller and Buzzy Torek of Epicast to talk about their entrepreneurism.  We started talking about their great visual representation with their podcasts.  (Seriously, take a look at Epicast.tv and their Social Media.  Their Podcasting looks cool).   

“Let’s not try to annoy people by posting over and over” ~ Nick Miller 

Buzzy and Nick talking about photography

You typically need to post a LOT to make a dent in Social Media  We’ve discussed in the past the idea of “Rinse and Reuse” your content in different formats to catch people in different formats. Epicast has been successful in visualizing a typically audio medium in their promotion with a variety of posts on the same show or topic.

How can you do the same with your project?

September 15, 20160 commentsRead More
Get Started (with your Podcast or Project) Where You Are

Get Started (with your Podcast or Project) Where You Are

From the Sorgatron Media Creators Newsletter List for September 8, 2016.  You can Subscribe to it here or read the archive

Recently on an recording of Fishing Without Bait podcast (Episode 56, still upcoming as of this writing) we talked about how many people get in their head that they need to join a gym to improve themselves.  They buy the shoes, and the outfit, maybe even some equipment or a yoga ball at home.  But the neglect to put in the work and get started.  

Sometimes when people start their Podcast, or video content, they go through all of the guides, watch the webinars, buy the equipment.  But don’t put in the work and get started.  

We’re all good at coming up with ideas. I’ve had a few. But if you don’t execute, it’s just a nice fleeting thought.  Sometimes you get started, but let things get in the way.  Maybe you do all the setup, and realize you really don’t like running on a treadmill, or trying to figure out a weight machine in public.  Or talking to the “public” on a microphone.

You don’t learn if you don’t reach out.  Projects have started as a thought and were done the wrong way until we cleaned things up.  Clients have known they want some content, but not sure what to do with it until part way int the project.  When we started Podcasting, there were no rules to a “good Podcast”.  When we delved into 360 video, the rules are still being written and tested as it gains popularity.

But if you don’t get started, you don’t even have a chance to become the inevitable expert.

September 8, 20160 commentsRead More
You Get What You Pay For, Podcasters

You Get What You Pay For, Podcasters

From the Sorgatron Media Creators Newsletter List for August 18, 2016.  You can Subscribe to it here or read the archive

This week, I had a moment as I mini-ranted on AwesomeCast about Google+ Hangouts OnAir giving us 4 weeks before we pull the plug.  So I’ve had some time to calm down and start looking at some other options to help our shows such as the Mid Week War, who has used Hangouts OnAir to connect and record shows about pro wrestling shows to the point where they received the attention of Executive Producers of one of the hottest new shows.

Man.  It’s hard to find.

The immediate option, Blab.im, which I talked about extensively on this platform and Podcasts, just died DAYS ago.  There are PLENTY of video conferencing options out there, but not many of them record or allow a live broadcast.

In the end, as I got into in my tear on AwesomeCast, we have to be careful with the tool we choose to build our creative house of cards on.  Some are creating a Jenga tower for their show and Google Hangouts could be that lone brick that could bring it tumbling down.

We’ve cautioned for years not to just put your stuff on Facebook, Youtube, or some other platform you don’t have ownership over.  Bring people to your own whateverpodcast.com in the end.  Use those tools, but be ready for them to not be there tomorrow.  Can your community sustain it?

Over the years, I’ve seen our communities move from a CGI based self hosted message board to Myspace, to Plurk for a minute to Facebook Groups.  And they’ll move on for something after that too.

I have also had plenty of experience with these free promised land services like Google. I’ve seen a Podcast host get wiped out after 6 months of our fledgeling Wrestling Mayhem Show, find concern in our long time (and Pittsburgh local) Talkshoe not making moves and expecting my hobby shows to disappear any day before being bought out.  There’s a reason I pay for a Libsyn and SquareSpace host for my clients.  It’s also an insurance policy.

 

August 18, 20160 commentsRead More
The Boomerang 

The Boomerang 

From the Sorgatron Media Creators Newsletter List for July 28, 2016.  You can Subscribe to it here or read the archive
This is a long game.  That’s old news.  Online.  Podcasting.  Social Media.  It’s something I’ve been playing, participating in, and communicating with for over 10 years.

For the majority of that time, we’ve been fortunate enough to be creating content, sharing stories, and talking with people in those spaces (pro wrestling, technology, music, etc).  For many, we refer to them as “friends of the show”.  And we follow those people, and celebrate them as we’ve watched them excel into large businesses, or find them on my television on Monday night.

It seems that the work we did, the discussions we had in the name of something we just loved to do have been resonating back at me and my colleagues.  John Thorne of the wildly popular Absolute Intense Wrestling in Cleveland and the new “Card is Going to Change” Podcast was just back on one of our shows.  He joined us in 2009.  He reminded us that was his first ever Podcast appearance, and pronounced after this was going to be likely his last outside of his show appearance for a while.

Others have messaged me about an interview 5 years ago they relistened to and how much of what they discussed is absolutely happening in current projects, or how much fun another interviewee had in an early interview we did with him on the show.

What you do.  Whatever it is.  No matter how big it is.  It has influence.  Whether one of the 10 listeners latches on to your topic and how you talk about it, or a guest opens up to other opportunities thanks to an appearance on your production.  Every time you hit that publish button on the Podcast site (or whatever that function is for you) you send ripples through the internet if you’re doing your community and promotions right.  And you never know what can swing back to you years down the line.

What do you want me to cover in future newsletters?  Let me know here! 

July 28, 20160 commentsRead More
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